The story behind PTK.
Passion to Kreate is a concept thought up by it’s founder, Tom Segal. Segal, who has over twelve years of experience working in the sports and entertainment industry, has always been passionate about finding the best opportunities for the clients he’s worked with by using his creativity (or in this case kreativity) and doing things a little bit differently.
Segal has worked at multiple sports agencies in their athlete marketing departments, and has also worked in the music business managing the careers of numerous recording artists. Early on in his career, the agency he worked for wanted him to seek out marketing and endorsement deals for their athlete clientele with little knowledge on what these clients actually enjoyed wearing, eating, driving, etc. Segal would work diligently to find a company interested, then approach the athlete client with the details only to find out they had little to no interest in that product or service. Sometimes the client would still do the deal for the payday, but they weren’t exactly excited about the opportunity to work with said company.
Realizing this approach was backwards, Segal took it upon himself to learn as much about the clients he was working with as possible and started targeting marketing and endorsement deals with brands and companies they would actually enjoy being a part of. Segal found that when the client was endorsing something they truly enjoyed, the authenticity showed and the company being endorsed was much happier with the end result of their investment as well!
Too many of today’s marketing and endorsement deals seem forced and PTK is looking to change that narrative with a passion to kreate real, authentic, long-term partnerships between athletes and brands!
PTK works with both professional and college athletes, but specializes in NIL deals for collegiate athletes.